Resume

briefcase1 Marketing Specialist                                 DZone

  • Team lead to increase member acquisition and user engagement on DZone.com
  • Email Marketing: Promote publications, grow new members, and grow newsletter list
  • Conversion Rate Optimization: Increase website engagement through OptinMonster, Optmizely, and Google Optimize. Create user stories and work with engineers to implement updates
  • Market Research: Segment our database of members and create surveys to gather data and member preferences
  • Product Launches: Launch new website Zones and products by creating consistent messaging and a marketing plan. Launches included DZone Jobs, the Security Zone, and the AI Zone
  • Conference Branding: Create a branding plan for conferences and run the booth to interact with developers

Mouse Icon Digital Marketing Specialist                      TheeDesign

  • Blend research, analytics, and technical optimization with creative ads and content creation
  • Work with clients to understand their goals and strategize campaigns
  • Contribute to inhouse marketing strategy and blogs
  • Obtained Hubspot certification

 Senior SEO Associate                                 logo

  • Maintain SEO campaigns using writing, analytic, and research skills to increase ROI
  • Contribute to overall strategy of the SEO department by staying current with internet marketing trends
  • Assist department with challenging campaigns as needed
  • Contribute to NetSearch Direct’s marketing campaign, writing web copy and editing materials
  • Hire and train new employees
  • Obtained Google Analytics certification

Mouse IconSEO Associate                                               logo

  • Created strategies with clients to launch and execute SEO campaigns
  • Performed keyword research, edited content, and analyzed results
  • Built sitemaps and adjusted code
  • Monitored campaigns and made strategic adjustments
  • Created reports for clients and handled inquiries
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